About Roadtrip Africa

Roadtrip Africa has been providing reliable 4x4 car rental services in Uganda, Tanzania, Kenya, and Madagascar since 2011. We pride ourselves on being a family-owned and operated business that takes care of everything before, during, and after your trip. Unlike other travel agents, we do not work with intermediaries, so rest assured that you are dealing with us directly. We have on-the-ground teams in Uganda, Tanzania, Kenya, and Madagascar, and a booking office in the Netherlands.

Exploring Africa independently is great fun, but we also understand that planning a trip can be overwhelming. We have all lived and traveled extensively in the region, and are happy to provide the support you need to make your trip a success.

At Roadtrip Africa, we believe every traveller is unique, so we offer various services to suit your needs. Whether you want us to plan a carefully designed route with overnight stays in hand-picked lodges or you prefer to rent a 4x4 car with camp gear to make your own travel plans, we've got you covered. We aim to provide you with the support you need for an unforgettable adventure in Africa.

Why travel with Roadtrip Africa? 

  • Over 10 years of self-drive experience in Africa
  • We own our fleet, no intermediaries
  • 24/7 roadside assistance
  • Travel tips and itinerary advice 
  • Dutch–African team, our companies are managed and co-owned by locals  
  • Best value for money

Our Story & Values

At Roadtrip Africa, we're more than just a car rental company - we're a group of passionate adventurers who love exploring the beauty of East Africa. 

It all started with Okke and Laura from the Netherlands, back in 2011. When they were living in Uganda, they had many friends coming over to visit who wanted to explore Uganda at their own pace at an affordable rate. However, this was not possible at the time. No company offered reliable 4x4 cars for self-drive with camp gear and route planning assistance.

So, an idea was born. An idea to create a company that would help travelers discover the magic of Africa on their own terms. We've come a long way since our early days, expanding our services to Tanzania, Kenya, and Madagascar, and opening local offices in Kampala, Arusha, Nairobi, and Ivato. 

Today, we're proud to still be the market leader in the self-drive industry in East Africa, with an ever-growing fleet of reliable 4x4 cars and a loyal community of (returning) Roadtrippers from all over the world.

We believe that trust and respect are essential to building strong relationships with our clients and our team. We're upfront and sincere, and we encourage our staff members to learn and grow. We are a small and efficient team of Dutchies, Ugandans, Kenyans, Tanzanians and Malagasy. Many of our team members have been with us since the very beginning, and we're proud to have reached the stage where our African offices are managed and co-owned by local members of our team. We believe this combination of Dutch accuracy and reliability, hands-on knowledge of the country and contagious joy for life is what sets us apart from other car rental and tour operator companies.

Group picture of Roadtrip Uganda employees in front of a green Landcruiser

Let's share some stories!